Marketing to Children Essay

Advertisers spend 100s of billions of dollars a year worldwide[1] encouraging, persuading and manipulating people into a consumer lifestyle that has devastating consequences for the environment through its extravagance and wastefulness. Advertising exploits individual insecurities, creates false needs and offers counterfeit solutions. It fosters dissatisfaction that leads to consumption. Children are particularly vulnerable to this sort of manipulation. Young children are increasingly the target of advertising and marketing because of the amount of money they spend themselves, the influence they have on their parents spending (the nag factor) and because of the money they will spend when they grow up.[2] Whilst this child-targetted marketing used to concentrate on sweets and toys, it now includes clothes, shoes, a range of fast foods, sports equipment, computer products and toiletries as well as adult products such as cars and credit cards. In Australia, children under 18 have an ave rage $31.60 to spend each week and they influence more than 70 per cent of their parents’ clothes and fast food purchases.[3] Advertisers attending a conference on Marketing to Kids and Youth were told that children and teenagers between the ages of 10 and 17 spent $3.3 billion every year.[4] In the US there are over 57 million school age children and teenagers who spend about $100 billion each year of their own and their family’s money on  sweets, food, drinks, video and electronic products, toys, games, movies, sports, clothes and shoes.[5] Additionally children 12 and under spend more than $11 billion of their own money and influence family spending decisions worth another $165 billion on food, household items like furniture, electrical appliances and computers, vacations, the family car and other spending.[6] For example, one study estimated that children influenced $9 billion worth of car sales in 1994. One car dealer explains: â€Å"Sometimes, the child literally is our customer. I have watched the child pick out the car.†[7] This means that car manufacturers cannot afford to ignore the children in their marketing. Companies such as Nissan sponsor the American Youth Soccer Organisation and a travelling geography exhibit in order to get exposure for their brand name and logo in child-friendly settings. Chrysler distributes 100s of thousands of glossy cardboard pop-up promotional books by direct mail that will appeal to children who love pop-up books. And Chevrolet has used advertisements featuring children. Some car dealers have added children’s play areas and arcade games to their facilities.[8] US advertisers are now beginning to recognise the potential of the international children’s market. James McNeal in his book Kids as Customers estimates that there are about three quarters of a billion children in other industrialised countries: â€Å"Letting one’s marketing imagination run wild for a moment, if these children spend only half of what U.S. children spend, their market potential would be equal to around $86.5 billion.†[9] Brandweek magazine, also enthusing about â€Å"the marketing opportunity that kids around the world represent† pointed out that even in China where children don’t get much income and save most of it, their total spending amounts to $2.6 billion per year, â€Å"second only to the US†.[10] Brandweek cited a survey that showed McDonald’s was the favourite fast food all over the world and Coke the favourite drink. It argued: if it is possible to create global preferences with food products–where obstacles like differences in local cuisine and culture exist–transcending cultural boundaries with toys, clothing and entertainment products should be considerably easier.[11] Average Income and Spending for Children aged 7-12 yrs Regular Income Annual Income# Savings Total Spending $US/month/child $US/year/child  $US/year Germany 32.30 569.40 46% 0.9 billion UK 31.50 506.20 26% 1.7 billion US 29.10 493.10 21% 8.9 billion France 22.50 377.90 30% 2.2 billion Japan* 10.70 407.90 62% 1.0 billion China* 9.00 182.00 60% 2.6 billion * urban areas only # including special income Source: Laurie Klein, `More than play dough’, Brandweek, Vol. 38 (24 November 1997) McNeal argues that â€Å"in many nations the competition for the children’s market is not as aggressive† as in the US: â€Å"It has been said that in the United States when you get a competitor down you kick him; in Asia you help him up.† He suggests that US firms using US-style competition will therefore have an advantage: it appears that fairly standardized multinational marketing strategies to children around the globe are viable. And they are advisable for those American marketers who are wanting to avoid some of the intense competition domestically and are thinking of seeking market and profit growth across the seas.[12]] The Development of a Consumer Children represent three different markets. In addition to the direct money that children spend and the money they influence, children also represent a third major market and perhaps the most significant and that is the future market.[13] Advertisers recognise that brand loyalties and consumer habits formed when children are young and vulnerable will be carried through to adulthood. Retailers and manufacturers have two sources of new customers, those who they can persuade to change from their competitors and those who have not yet entered the market. Those who switch are less likely to be loyal than those who are nurtured from childhood.[14] According to the CEO of Prism Communications, â€Å"they aren’t children so much as what I like to call `evolving consumers’.†[15] McNeal outlines the stages in the evolution of a child consumer. From age 1: Accompanying Parents and Observing. Children are taken with their parents to supermarkets and other stores where all sorts of goodies are displayed. By the time a child can sit erect, he or she is placed in his or her culturally defined observation post high atop a  shopping cart. From this vantage point the child stays safety in proximity to parents but can see for the first time the wonderland of marketing.[16] From age 2: Accompanying Parents and Requesting. Children begin to ask for things that they see and make connections between television advertising and store contents. They pay more attention to those ads and the list of things they want increases. At the same time, the youngster is learning how to get parents to respond to his or her wishes and wants. This may take the form of a grunt, whine, scream, or gesture–indeed some tears may be necessary–but eventually almost all children are able on a regular basis to persuade Mom or Dad to buy something for them.[17] From age 3: Accompanying Parents and Selecting with Permission. Children are able to come down from the shopping trolley and make their own choices. They are able to recognise brands and locate goods in the store.[18] At this point the child has completed many connections, from advertisements to wants, to stores, to displays, to packages, to retrieval of want-satisfying products. For many parents this is a pleasing experience. Ditto for the marketers, for it signals the beginning of the child’s understanding of the want-satisfaction process in a market-driven society.[19] From age 4: Accompanying Parents and Making Independent Purchases. The final step in their development as a consumer is learning to pay for their purchases at the check-out counter. From age 5: Going to the Store Alone and Making Independent Purchases. According to Direct Marketing magazine, by the age of eight children make most of their own buying decisions.[20] Modern children can often recognise brands and status items by the age of 3 or 4, before they can even read. One study found that 52 percent of 3 year olds and 73% of 4 year olds â€Å"often or almost always† asked their parents for specific brands.[21] Advertisers recognise that brand loyalties and consumer habits formed when children are young and vulnerable will be carried through to adulthood. Kids `R’ Us president, Mike Searles, says â€Å"If you own this child at an early age†¦ you can own this child for years to come.†[22] Forms of Marketing Children’s advertising covers all types of media outlets from newspapers to television stations. By the time most US children start school they will have spent 5000 hours watching television. They will spend more time watching television than they spend in class for their entire schooling.[23]  Similarly in Australia, where in one in four homes children have their own television sets, children spend an average of a quarter of their spare time in front of the television.[24] A version of the infomercial aimed at children is the television show whose main characters are modelled after toys. By 1988 64% of television toy advertisements were for toys related to children’s television programmes. Often cartoon characters would be launched as movies, be followed up by television series and then be merchandised on hundreds of products from t-shirts to toys.[25] The head of Disney explained to Advertising Age in 1989 how the Disney Corporation’s activities all reinforced each other: â€Å"The Disney Stores promote the consumer products which promote the [theme] parks which promote the television shows. The television shows promote the company.†[26] Advertisers not only feature cartoon or other characters from children’s television programmes to gain their endorsement for their products (known as host selling) but they sometimes even place those advertisements in the breaks of the television programmes about those characters, thus blurring the distinction between programming and advertising and taking advantage of the affection children feel for those characters.[27] Television advertising makes up about 70% of the total amount spent on advertising to children in the US but total advertising expenditure makes up only about 15% of the total amount of money spent on marketing to children. In fact much marketing to children now consists of sales promotions such as direct coupons, free gifts and samples, contests and sweepstakes, and public relations such as using celebrities and licensed characters which visit shopping centres and schools. New technologies have also provided new opportunities such as the Internet and telephone services that enable â€Å"new, personalized promotions† aimed at children.[28] Marketing in schools is also a rapidly growing arena.[29] Kids clubs, organised by retailers, producers and media outlets, have proliferated in recent times. They offer an opportunity to develop a more personal relationship with each child, get information about the children for marketing purposes that can be used for mailing lists and data bases, and to promote products to children of particular age groups and geographical locations.[30] These additional forms of marketing have supplemented rather than replaced advertising as the importance of the children’s market has grown. Their aim however is the same as advertising,  to create brand loyalties and customers amongst children. Also, those wanting to sell goods recognise that some older children become somewhat cynical of advertisements and therefore publicity in children’s newspapers and magazines as well as other marketing strategies are alternative ways of reaching these children.[31] Advertising on the Internet A new arena for advertising is the internet. It is estimated that about four million children are using the internet world-wide and this figure is bound to increase dramatically over the next few years.[32] According to the director of Saatchi & Saatchi Interactive, â€Å"This is a medium for advertisers that is unprecedented†¦ there’s probably no other product or service that we can think of that is like it in terms of capturing kids’ interest.†[33] In their advertising material Saatchi and Saatchi explain their Kid Connection service: We at KID CONNECTION are committed to understanding kids: their motivations, their feelings, and their influences. In keeping with our mission to connect our clients to the kid market with programs that match our clients’ business objectives with the needs, drives and desires of kids†¦Interactive technology is at the forefront of kid culture, allowing us to enter into contemporary kid life and communicate with the m in an environment they call their own.[34] Children as young as four are being targeted by advertisers on the internet and often the interaction with the children is unmediated by parents or teachers.[35] These advertisers elicit personal information from the children by getting them to fill out surveys before they can play and offering prizes such as T-shirts for filling in â€Å"lengthy profiles that ask for purchasing behavior, preferences and information on other family members.†[36] Advertisers then use this information to â€Å"craft individualised messages and ads† targeted at each child. The ads are integrated with the other content of the internet site which is designed to keep the children engrossed in play for hours at a time. There are even product â€Å"spokescharacters† to interact with the children and develop relationships with them so that long lasting brand loyalties can be developed.[37] Michael Brody, spokesperson for the American Academy of Child and Adolescent Psychiatry, told a US Federal Trade Commission workshop on privacy that preadolescent children do not understand what personal information is. What is more, he pointed out, they look up to  fictional characters and tend to do what they ask of them.[38] The Centre for Media Education (CME) studied 38 children’s sites â€Å"commonly found on lists of popular places for children† on the internet. It found that 90% of them collected personal information from children and forty percent used incentives such as free gifts and competitions to encourage children to give that information. One in four subsequently send children an email after they visit the site and 40 percent send `cookies’ to those visiting the site to get unsolicited information from them.[39] Concerns There are questions about the ability of children so young to understand advertising and its intent and not be deceived and manipulated by it. Experts say that children don’t understand persuasive intent until they are eight or nine years old and that it is unethical to advertise to them before then.[40] According to Karpatkin and Holmes from the Consumers Union, â€Å"Young children, in particular, have difficulty in distinguishing between advertising and reality in ads, and ads can distort their view of the world.†[41] Additionally children are unable to evaluate advertising claims. At the same time, Richard Mizerski, an Australian professor of marketing, observes; â€Å"their cognitive structures are beginning to form and they are most sensitive to external influences.†[42] This is especially a problem when advertisements appear on school walls and posters and book covers and gain legitimacy from the supposed endorsement of the school so that children think th ey must be true.[43] One study by Roy Fox, Associate Professor of English Education at the University of Missouri-Columbia, found that children watching athletes in television commercials thought that the athletes paid to be in the advertisements to promote themselves rather than the products. They believed children in advertisements were real rather than paid actors and they often confused advertisements with news items. Generally they did not understand the commercial intent and manipulation behind advertisements.[44] Older children pay less attention to advertisements and are more able to differentiate between the ads and TV programs[45] but they are also easy prey for advertisers. Around puberty, in their early teens, children are forming their own identities and they are â€Å"highly vulnerable to pressure to conform to group standards and mores.†[46] At this age they feel insecure and want to feel that they belong to their  peer group. Advertising manipulates them through their insecurities, seeking to define normality for them; influencing the way they â€Å"view and obtain appropriate models for the adult world;† and undermining â€Å"fundamental human values in the development of the identity of children.†[47] Advertisements actively encourage them to seek happiness and esteem through consumption. It is for these reasons that marketing to children should be carefully restricted. In particular advertisements aimed at children under the age of 9 years old, including on the internet and during children’s television programmes, should be banned. Such advertising subsidises the cost of these services at the cost of our children’s values, sense of well-being, health and integrity. Moreover the future of the planet is at stake if we allow advertisers and marketers to turn children into hyper consumers of the future.

10 Common ESL Mistakes

10 Common ESL Mistakes 10 Common ESL Mistakes 10 Common ESL Mistakes By Guest Author This is a guest post by Pratiti Diddi. If you want to write for Daily Writing Tips check the guidelines here. Learning a new language is never easy. Below you will find ten common mistakes among students of English as a second language. Even if you are a native English speaker I guess you could use a reminder on some of them. Incorrect: My sister is photographer. Correct: My sister is a photographer. Incorrect: It is more cold today. Correct: It is colder today. Incorrect: I have told you all what I know. Correct: I have told you all (that) I know. Incorrect: Which is the biggest city of the world? Correct: Which is the biggest city in the world? Incorrect: I have done a mistake. Correct: I have made a mistake. Incorrect: I have been here since three days. Correct: I have been here for three days. Incorrect: We waited one and a half hour. Correct: We waited one and a half hours. Incorrect: According to me, it’s a bad film. Correct: In my opinion, it’s a bad film. Incorrect: It’s getting winter. Correct: Its getting to be winter. Incorrect: Except Angie, everybody was there. Correct: Except for Angie, everybody was there. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Rhetorical Devices for Rational WritingTaser or Tazer? Tazing or Tasering?Adverbs and Hyphens

A Thousand Paper Crane Book Report Essay Example

A Thousand Paper Crane Book Report Essay Example A Thousand Paper Crane Book Report Essay A Thousand Paper Crane Book Report Essay Sadako was a Japanese girl. When the atom bomb dropped in Japan, she was only a little baby. Her grandma was killed by the bombing. Today is a memorial day; the family did the tradition way to remember her, which is to set free a white drove. The new school year has begun; Sadako was excited to join the track team. But she kept feeling dizzy and was sent to the hospital. The doctor told her that she had Leukemia. She can’t believe it, that means that she has to stay in the hospital and can’t join the track team. The first couple day in the hospital was hard her sister reminded her story of the paper cranes. In that story if a sick people fold a thousand paper cranes, then the god will grain they wish and make they healthy again. She started to fold them and everyone she folded she feels a bit better. One day she met Kenji, who has Leukemia also. Kenji knew he is going to die soon. Just one day she Sadako was in form by the Nurse that Kenji had pass away. Sadako is afraid, some day she might be the next victim of the disease. Even though folding crane make her feel cheerful, but as day went by, she is getting weaker and weaker. Her mother cried everyday; she hated herself for making her mom feel sad. Later she can’t tell days and night anymore, and only wake up short amount of time, she’s too wake to fold crane anymore. And the six hundred and forty fourth cranes was the last crane she ever folded. During the World War II, United State drop an atom bomb on Hiroshima, on August 6, 1945, destroyed the down. Later causes many people have Leukemia. Sadako is one of them, even though she was far away from where the atom bomb. She never thought that some day she would get Leukemia. Ehen she had Leukemia the legend from her culture give her strength away hope. In the hospital, she met Kenji who also had Leukemia just like Sadako. Even though he wasn’t born when the atom bomb was drop in Japan, but he still got the disease from his mom, who passed away because Leukemia. This story is talk about how brave Sadako is when facing the deadly disease. Her culture is what supported her, her family and the story of the thousand paper cranes. When the atom bomb was drop, she was only a little baby. In 10 year the disease develop inside of her. The story take place in Hiroshima, Japan in other country, it wouldn’t have the story at all Atom bomb was the cause of her death, but her believe make her feel stronger inside. When I was reading this book, I would feel sad and hurt. Sadako is so young she doesn’t deserve to die. I don’t know how to explain that feeling, but the way the author wrote the story makes I feel that she’s some one I live and about to let me behind. From the beginning seeing her as the happy little girl whose excited and happy everyday to the strong girl who willing to face her own death, it’s not easy. If I were in that same situation, I wouldn’t know what to do. Another thing about this story is that it’s make me start to think of my own life, the rest of my life. No body will live forever, so we have to be grateful about the time we have. Sometimes, I also think about what would happen if we do die, how is it feel? But those questions can not be answer. Even though I am curious, I don’t want to know the answer, if I have to find that answer myself. I think it’s because how well the author written, but I still don’t care a lot about the author. Just because you like the last book, doesn’t mean that you going to like the next book by the same author. Different story base on different thought, and you might I always believe to let your heart tell you to choose what to read. No body knows you better than yourself. Every time I finish a chapter, I like to do a summery. I think that help me a lot when I do the summery for the whole story. Or sometime I like to put myself into the character and think, what would I do id I were her. That would help me to better understand the purpose of the writer. In this book, I think that it’s really easy; I don’t remember I have a lot of difficult parts or difficult vocabulary. I think if I do have difficult vocabulary, I would look into the dictionary. And from my experience in the past when I have difficult part I don’t understand, I would reread them and the previous and the next sentence to get the meaning. I’m not really sure what it mean by comfortable with this book, but by what I know, I think it’s good for all ages. This book it’s the easiest book I ever this year. It’s really easy and I think I would like to read something else that is more difficult. Even though I like to read something that’s easy, but I think it’s better for me to learn some new vocabulary. The reason I chose this book is because of my interest on World War II. And this is a historical fiction and its base on real story that happen after the atom bomb drop in Japan. Keep reading the same kind of setting of the book make it easier for me, because sometimes I don’t know what to read. So if I have an idea, it would be easier and not waste much time. Next time, I might read about the World War II again, or read something interest to me, which I don’t know what it is yet.

What is the relationship between philosophy and the good life Essay

What is the relationship between philosophy and the good life - Essay Example Such a life cares for values like honesty, integrity, independence and justice, over personal comforts or wealth. Thus a human being can understand the values of life only through philosophy; and therefore it becomes apparent that philosophy is the path to good life. Thus when a good life is the end, philosophy is the means to attain that end. Philosophy has developed and evolved as a most significant branch of learning because humans always pursue a better understanding of the meaning of life. Ancient philosophers like Socrates has seen the purpose of human life as serving for the common good of all as is evident from the way he lived his life. Rather than being blinded by materialistic pursuits he has lived his whole life in learning and teaching philosophy. Thus his life inspired many people, especially Plato who took up the call and embarked upon a journey similar to that of his teacher, seeking a good life by pursuing and teaching philosophy. Their search for the true meaning revealed to others that a good life is a life that gets closest to the realities, eschewing the delusions that veil the face of truth. It is through philosophy that their lives became meaningful by which they still retain their validity in the modern world. Philosophy’s relation to good life is emphasized by many experts in the field. â€Å"It is the task of philosophy to determine the central values pertaining to conscious life, which provides guidance in the choice of those concrete values, thereby enabling the achievement and enjoyment of life.† (Philosophical Reflections: Values). This theory confirms the role of philosophy in attaining the objective of a good life and establishes that to reach the actual goal of life one must follow the path of philosophy. This is further evidenced in the lives of great thinkers like Socrates and Plato whose philosophical ways we emulate even the

Research Essay Example | Topics and Well Written Essays - 250 words - 9

Research - Essay Example Research based solutions are beneficial because they take into account the most recent advancements in the medical field in question while also coming up with practical solutions on how to confront the existing problem. A good example of this is the use of virtual doctor’s assistants in order to leave more registered nurses free to perform the existing duties. Virtual assistants will not just be helpful in ensuring that a lot of medical personnel are liberated to fulfill other duties, but will also contribute towards the streamlining of the use of information technology in various respects by medical organizations. Many hospitals still struggle to implement electronic records that function well. Virtual assistants will help in ensuring that there is better tracking of the records of patients’ health every day. This will in turn reduce the number of doctor visits on a daily basis, empower the patients in terms of their healthcare, and reduce the incidence of serious medi cal problems. The use of virtual assistants is not a reality in many parts of the world and its practicality is still doubted by many healthcare experts (LittleJohn, Campbell, Collins-McNeil, & Khayile, 2012). In addition, there is not much research that has been conducted to substantiate the claims that this is one subject that can help in dealing with staff shortages among other problems. However, it is evident that the use of virtual assistants has more potential benefits than any other solution to date. A virtual assistant will even be able to monitor doctor prescriptions, reducing the incidence of visits to the doctor and thus saving costs. In recent times, health-related developments such as health-monitoring and data tracking have began to be accepted in the mainstream as viable health care solutions. Virtual assistants also need to begin being seriously considered as a serious answer to the majority

Recreational Beach Water Essay Example | Topics and Well Written Essays - 500 words

Recreational Beach Water - Essay Example The waterborne pathogens are classified as bacteria, protozoa and virus. Each of these is attributable to specific illnesses. Commencing with bacteria, there are two major classes of bacteria that are greatly attributed to causing diseases in recreational water. According to the Centers for Diseases Control and Prevention, they are Fecal coliform and the Escherichia coli. Fecal Coliform is usually found in the gut and feces of human being and other warm-blooded animals. They find their way into recreational water through sewage and runoff waters. They are attributed to the cause of diarrhea. According to Parry and Palmer (2002), Escherichia coli cause bloody diarrhea and kidney illness. Such diseases are usually contracted through swallowing of the contaminated recreational water Moreover, a plethora of viruses and protozoa are renown for causing diarrhea and other gastrointestinal infections. Other recreational water infections include skin infections, ear infections, respiratory infections, eye and neurological infections (Centers for Disease Control and Prevention). The first challenge faced in monitoring and managing beach water is the fact that pool codes and inspection items vary across jurisdictions (Wymer, 2007). Consequently, there are varied reports about the results of the tests carried out. Thus, there is need to facilitated a collection of pool inspection data in standardized and electronic format. This may also help in enhancing routine analysis hence perpetuating the efforts of reducing health and safety risks for recreational water users. Another prominent problem is lack of worker safety response tool kits. Some beaches and pools lack the appropriate toolkits for workers who monitor beaches and pools. Another challenge is that there is increased tendency of violating of various pool codes. For instance, many pools and beaches have improperly maintained pool logs, unapproved water test kits, invalid pool licenses and invalid operator

Pfizer company Analysis Essay Example for Free

Pfizer company Analysis Essay Introduction Pfizer is a pharmaceutical company that is here to help us have a better health. It was founded in (1849) by two cousins Charles Pfizer and Charles Erhart. It was made to discover and developing new ways to prevent and treat disease and also to improve health in the world. The company focuses on meeting the world help needs. Pfizer specializes in many medicines. They have medicines to help all health needs in the world. Throughout this report, I will be discussing all different kinds of medicines this company prescribes, the health and wellness of this company, the leadership and structure and many more important key points about Pfizer. I will also discuss the time line of this company on when events took place. Exploring the History of Pfizer Two cousins, Charles Pfizer and Charles Erhart from Germany open a small company with some money that was borrowed from Charles Pfizer father in (1849). Their first company was open in Brooklyn, New York in a section of Williamsburg. This small red brick building serves as everything, the office, warehouse, laboratory and the factory. Charles Pfizer was a chemist and Erhart was a confectioner and together they made their first product which was a palatable form of santonin. This product was an antiparasitic used to treat intestinal worms. The santonin was blend with almond-toffee flavoring and shape into a candy cone. It was a wonderful success and the company launch. (Pfizer 2009) In 1862, Pfizer launched its first domestic production of tartaric acid and cream of tartar. â€Å"Tartaric acid was used as a laxative and a skin coolant during the Civil War. The cream of tartar was a diuretic and a cleaning agent and also a vital drug to help meet the needs of the Union Army. Among these are iodine, morpahine, cholorform, camphor, and maercurials which are also used in the emerging field of photography.† (Pfizer 2009) By the (1968), the company doubles its side. It have increase it product line and also add 150 new employees. With the company growth, they buy a new building in Manhattan and moves it headquarters there. In (1880), the company started imported concentrates of lemon and lime which Pfizer begins manufacturing citric acid. They became the top producer of citric acid. Once the new drinks gain popularity; like Coca-Cola, Dr. Pepper and Pepsi-Cola, the demand for citric acid climbs the charts.  (Pfizer 2009) As the company double over the year, Pfizer opens an offices and warehouse in Chicago, Illinois, the first location outside the city limit of New York in (1882). On December 27, 1891, Charles Erhart dies and leaves a partnership worth over $250,000 to his son William. But in an agreement among Pfizer and Erhart, Pfizer could buy Erhart’s share at half inventory value. Pfizer became consolidating ownership of the company. (Pfizer 2009) â€Å"Pfizer files an official certificate of incorporation in the state of New Jersey, with authorized capital of $2 million divided into 20,000 shares of $100 each. Pfizer would remain a privately held company until June 22, 1942, when 240, 000 shares of new common stock were offered to the public. Charles Pfizer appointed his youngest son President at a special board meeting. Emile serves as President from (1906) to (1941) and briefly as Chairman in (1941). He was the last member of the family to be an activity member of the company. Charles Pfizer dies at the age of 82 while vacationing at his Newport, Rhode Island estate in 1906. The company has exceeded its sales to 3 million dollars by this time of Pfizer death. Once Pfizer dead, the board of director meets and name John Anderson as chairman of the company. Anderson first started working at Pfizer Inc as an office boy in (1873) and remained chairman until (1929) when he stepped down. (Pfizer 2009) A fermentation-free method of ascorbic acid was developed which was vitamin C. Pfizer was one of the biggest producers of vitamin C. Next came vitamin B-2, or riboflavin, and eventually develops a vitamin mix that includes riboflavin, thiamin, niacin, and iron. Pfizer had a miracle drug called penicillin. This drug was use for soldiers in the war. Pfizer receive an award on April 17, 1943 from the Army for it company’s contribution to the war. (Pfizer 2009) By the 1951, Pfizer have expanded its company in Belgium, Vrazil, Canada, Cuba, England, Mexico, Panama, and Puerto Rico. In (1952), Pfizer introduce an Agricultural Division of the company to offer anim al health problems in Terre Haute, Indiana. Pfizer also open another plant in England in (1955). This plant was a fermentation plant for research and development operations in Great Britain. The company was doing so well, they open another Pfizer pharmaceutical plant in Mexico, Italy, and Turkey. The company workers increase from 4,300 to over 7,000 workers in just one year. (Pfizer 2009) (In 1967), the company introduced its first one a day antibiotic called  Vibramycin (dozycycline hyclate). As the year over taken, Pfizer had a drug called Feldence that became one of the largest-selling prescription anti-inflammatory medications in the world. From 1984-1989, Pfizer had introduce four new drugs. The first drug was Glucotrol which is for diabetes. The next drug was Unasyn (ampicillin sulbasctam). It was an injectable antibiotic. They produced a medication for angina and hypertension which was Procardia XL that is a medication that you take once-a-day. (Pfizer 2009) In June (2001), Hank Mckinnell announces that Pfizer to become the world’s most valued company to patients, customers and the communities we live in everyday. He announced a commitment to fund the building of a regional treatment and training center on the campus of Makerere University in Kampala as part of the Academic Alliance for AIDS Care. As the years passed by, Pfizer announces the launch of a three-year initiative to provide grants to support training and capacity building for HIV/AIDS in developing countries in (2002). (Pfizer 2009) In 2003 research and development received over $7.1 billion of investment from Pfizer. They start on a new medication to treat migraines called Relpax. The US Food and Drug Administration approved the first treatment drug called Lyrica to treat neuropathic pain associated with diabetic peripheral neuropathy in two forms. This drug also helps treat adults with epilepsy with partial onset seizures. On October 15, 2009, Pfizer wanted to help the lives of the patients and consumers by creating a company with on training products and therapies. (Pfizer 2009) Pfizer Pfizer have three different section of within their company. Pfizer is a incorporation which is a public company that was established in 1849. It is there to discover, develops, manufactures and market human and animal pharmaceuticals drugs. The Pfizer Inc. Corporate Giving Program is a complement of its foundation. Its corporate makes charitable contributions to nonprofit organizations directly. But last not least, The Pfizer foundation supports programs designed to promote access to quality health care and support the involvement of Pfizer community colleagues. (National Directory of Corporate Giving) The foundation have special emphasis in four strategies. The first strategy is to improve health care for people in need. The second strategy is to teach individuals about health care and a  way to prevent things from happening to health care workers and individuals as a whole. Third strategy is to increasing the faculty of health organizations to provide care to people in need. But last, to measure the impact by serving partnership with experts to be able to share the best practice offer. (National Directory of Corporate Giving) Pfizer leadership and Structure This company is made up of the best senior level executive personnel and the best decision-making board member there is offer. This board was brought together to focus on the major decisions of the company. Pfizer had several kinds of health care businesses. Pfizer had businesses such as Capsugel, Oncoogy, Nutrition, and Animal Health. Each company was run by a top executive who had very good knowledge of the company and products. (Pfizer 2009) The Board of Directors is elected annually by shareholders. They are the decision-making body of the company with the help of the shareholders. The Board selects the senior management team, which is charged with the conduct of the Company’s business. The board currently has 16 directors. (Pfizer 2009) Corporate Governance Pfizer was the first company to establish a corporate governance department. Pfizer understand to be trusted by public, they must have a good corporate governance and transparency. Pfizer stated â€Å"In order to create and sustain value for our stakeholders, and for society as a whole, we must first practice responsible business principles.† â€Å"And, we must take into account our stakeholders’ interests and be held accountable to them.† As reading the quote above from Pfizer Company, it clearly states that public opinion matter the most to them. The company want to make sure everyone have some kind of involves with their business. (Pfizer 2009) Public Policy Pfizer has a public policy select in its company. That’s a way the company communicate to people who have a part in their company. The public will be able to have discussing about the company and its product. The public policy is made so that the public can response to item to help improve the company to have better product and also to introduce new product into the company. (Pfizer 2009) Phrases of Development Pfizer Company has four different phrases of clinical development which new drugs are developed through a series of trails. Phrase 1, the company have healthy individual to volunteer for an experiential medicine which is called investigational new drug. This medicine is design to cure a disease which the volunteer currently have. A low dose of this medication is administered to the individual with highly supervision. The volunteer is watch very closed to record it responds to the medication to measure the doses that is best for that individual. (Pfizer 2009) In the second phrase, the drug is watched much closer to see what method is best for the individual. The method can be ever an oral or injection method. These patients for this stage are highly recommended by doctors or is a patient that has the disease that the drug is believed to treat. Phrase 3 is basically checking the results of the experiment to make sure the drug is working properly. The last phrase gather all the result form the trail period to make sure everything when as occurring as plan. They gather all the information on the drug about any risk that could occur while testing this drug on individuals. (Pfizer 2009) Programs Pfizer have many grants that they give out to university, foundation and other organizations. Pfizer also have many programs within it company. I will list and discuss some of the programs:  ConnectHIV: The foundation supports programs designed to serve communicates that are disproportionately affected by HIV/AIDS through grants to 20 mid-sized AIDS service organizations in the 10 states of the US with the highest number of new AIDS cases. The program is designed to prevent new infections to high-risk populations and delay disease progression for those already infected by supporting ASOs that take a comprehensive approach to presentation, access to care, and treatment. (National Directory of Corporate Giving) Science in Schools: The foundation supports programs designed to improve education in communities around the world. Special emphasis is directed toward programs designed to build fully-equipped science labs and math classrooms to train local science teachers and develop initiatives to  encourage corporations and individuals to partner with local schools. It also helps teachers to study science in order to bring innovative knowledge and technology into the classroom. (National Directory of Corporate Giving) Volunteer Programs (PVP): The foundation awards grants up to $1,500 to performing arts groups, museums, agencies serving the elderly, schools, libraries, hospitals, and community health organizations which employees and retirees of Pfizer volunteer. (National Directory of Corporate Giving) Matching Gift: The foundation matches contributions made by employees and retirees of Pfizer to nonprofits organizations on a one for one basis. (National Directory of Corporate Giving)  Global Health Partnerships: Advancing Caner and Tobacco Control: The foundation support the partnership of public health in the areas of tobacco independence and oncology. It important is directed toward programs with impact serving as global models in improving cancer-related health outcomes, supporting cancer control and encouraging tobacco independence. Pfizer Animal Health Pfizer is one of the world leaders in Veterinary-prescription medicines. Pfizer supports the veterinarians and animal food producer in making sure food is healthy for animals. Making sure the food is healthy for the animal ensures they will live a longer live. Pfizer also help support the veterinary to prevent animal illness. Articles The next half of my research will be discussing articles that I have researched on about Pfizer found in different magazines. I will be at the best of my knowledge summary the article to assure your understanding. I will also attached copies of the article at the end of the paper. â€Å"Will Pfizer’s giveaway drugs polish its public image?† The first article I will summarize is â€Å"Will Pfizer’s giveaway drugs polish its public image? This article was much unexpected. Pfizer decided to have a giveaway on drugs to reconstruct their company in August 2009. They made this service available for people who have lost their jobs. Pfizer have helped people out before financial but not a giveaway drugs day. Other pharmaceutical  industry wants to do the same thing to help other out also. Pfizer believer this was a good way of letting the public now that curing the disease is the main thing that is important to their company. I believe this article surprise a lot of people all over the world. It was a good thing that Pfizer decide to giveaway drugs to help the people in needed. I think all pharmaceutical company should at least try this once a year to improve their rating of their company. If other company participates in these events, their sells will increase over time. It’s also important that other people are concern about your health as well as yourself. This giveaway made a lot of people happy expressly the one that could afford to buy these drugs on their own.